We all agree with the fact that getting people to visit your website page is quite a challenge in itself. And converting your visitors into your potential clients is an even bigger challenge. It is really safe to assume that it has become the new norm 'large amount of traffic but very few lead generated'.
The reasons behind this could be many, pointing out one floor is going to be very difficult for anyone even for an expert when it comes to digital marketing (it can also vary across different cases). If you don't have a thorough understanding of how to use analytics and data, making sure that your traffic is successfully converted into leads is going to be almost impossible, because we will not know which strings to pull in order to win this game.
Optimisation for user intent
Even though you cannot really pinpoint why your traffic is not getting converted to effective leads, there can be a few reasons why your efforts are being of no use. For business starters the quality and quantity of the content that they produce for their webpage is of utmost importance. It is true that the term quality is pretty subjective, but its meaning mainly revolves around the fact that how much traffic is being generated. If you think that the content that is being produced is not good enough then consulting an expert is going to be the best decision.
Generating the right kind of traffic:-
One reason behind having poor lead generation is, probably the kind of traffic that you are attracting is not really related to your start-up (bad quality traffic). You might be attracting non-targeted traffic which does not fit your buyers’ persona. If it is like the right words for not being used for optimising your content then it can lead to search traffic generation which is not going to be very profitable for you.
The key here is to optimise your landing page with the correct words that are going to reach your target audience, if this is done properly you will get to see an instant increase from your traffic to conversion of actual leads.